equality

Bias. Do you know yours?

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The diversity conversation in the workplace is an uncomfortable one. And so it should be.

A couple of weeks ago, I was lucky enough to attend a workshop hosted by The Other Box, a platform aimed at enlightening and empowering people to work and live more inclusively. Led by 2 brilliant women of colour, Leyya and Roshni, the organisation combines their lived experience of everyday exclusion and tokenism with academic knowledge of racism, intersectionality and radical histories of colonialism to challenge the lack of diversity in the workplace and make it more than a box-ticking exercise.

I was keen to attend the ‘Know your bias’ workshop to find out more about the issues at play for people of colour, and people from other underrepresented backgrounds and learn techniques to address them actively. Let’s face it; for many organisations, these are difficult conversations we often shy away from at work. If you follow CLO PR, you’ll know that we’re passionate about lifting women up and inculcating diversity measures for ourselves and for partners and clients. We aim to be part of the conversation. Personally, I have an urge to learn about people and the spaces and feelings I don’t inhabit myself. The workshop was a great taster on understanding our own bias better and to open up a greater understanding of the complexity of the issue in the workplace. It was incredibly useful in teaching us to question first impressions and open up our minds to why we may favour one perspective over another, especially when it comes to interacting with people from diverse backgrounds.


We learnt not to fall into the trap of buying into ‘a single story’. Instead, to make an effort to listen to different perspectives to broaden our outlook. Chimamanda Ngozi Adichie speaks about the danger of a single story in this video, highlighting that everyone is prone to holding on to one story about a person - her included - when in reality their story is always different. We touched on language and to be mindful of the impact on others. Even basic questions and phrases can be inappropriate if you don’t take context and individual experiences into account. If there was someone wearing a long sleeved top on a hot day I would have probably asked them if they were hot, without questioning the reason why they’ve chosen to wear it. They may need to hiding something from the world that is no business of mine to intrude and highlight.

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As a group we came up with a long set of actions and here are some that I am going to be taking positive action on immediately:

1. Diversify inner circle and teams:

We did an exercise which highlighted how white, middle-class and identical my personal inner circle of my most trusted people are. It’s time to work hard in broadening the tapestry of my inner circle and teams to reflect society. Through friendships, collaborations and mentor programmes I can try to make a difference.

2. Equity vs. Equality:

Equity involves trying to understand and give people what they need to enjoy full, healthy lives. Equality, in contrast, aims to ensure that everyone gets the same things in order to enjoy full, healthy lives. Like equity, equality aims to promote fairness and justice, but it can only work if everyone starts from the same place and needs the same things. So, one thing I can do immediately is be flexible and adaptable in how I work with my mentees and freelancers I manage, with the understanding they will need support tailored to them as individuals.

3. Be conscious of asking questions:

Make sure questions aren’t loaded with assumptions. I am so very guilty of this. It comes back to remembering that a person doesn’t have a single story. Creating conversation that allows them to open up about themselves than posing direct questions can help.

4. Be a more conscious ally and encourage others in the team:

I learnt when I was mentoring as part of You Make It the importance of being an ally to my mentee, a young woman of colour. I have been supporting her build her contact list and professional advice to help boost her confidence and career direction. But it shouldn’t stop there. In situations where I am with other women of colour, I must ensure their voices are heard by all.

5. Consume new diverse media:

Working in PR, it’s our absolute duty to be ahead of the curve and under the skin of all media in all sectors and industries, and now intersectional. We need to listen other voices, not just our own. Leyya and Roshni helpfully gave us a shortlist of media to consume that are representational but there are loads more: gal-dem, Amaliah, This Ability, Pride in London.

But most of all, it’s about not sitting still. We need to be constantly learning and listening. We were advised to do the Harvard Implicit Association Test, which delves into your thoughts and feelings outside of your conscious awareness and control. I, along with everyone else, need to approach situations with empathy, considering other perspectives, not just mine. It’s important to remember that The Other Box have created a judgement-free safe zone as part of the Know Your Bias experience specifically because real life outside the workshop space is not a judgement-free zone. Without the context and careful laying-down of groundwork that happens in the workshop, we could very well end up alienating those around us, those who haven’t been part of the inclusive, nurturing workshop environment.

Thank you again to Leyya and Rosh for a thoughtful afternoon. I definitely know my bias more. It’s time to take action.




BALANCE FOR BETTER: A MOMENT TO TRACK OUR PROGRESS

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On International Women’s Day 2019

It’s come around again and we know it’s not just about the day itself but how it provides a moment to reflect on how far we’ve come and how far we need to go in the coming year. The theme this year is focused on #BalanceForBetter and we’re taking this day as a chance to track our progress of positive action towards gender balance.

Last year, we launched a joint manifesto in partnership with our positive impact partners Mac&Moore with the aim to support our clients, partners and network to develop structures and cultures, which inculcate genuine equality and diversity. It focuses on ‘thinking is good, talking is great, doing is best’, centred on the three pillars of:

Doing things properly

Doing things differently

Providing a platform for those on their way up

We wanted something that would ensure we hold ourselves to account and that we were actually doing some of the right things. The time for talking has been long overdue, women have (and continue to be) silenced over so many incredibly important topics, but as three people with a lot of in-built privilege, we are in a powerful position to act on those words, and begin to create small but mighty changes which will hopefully start to create some tangible difference across the equality landscape.

We’ve reviewed the three pillar and tracked what we’ve managed to achieve or what areas we still need to work on and then look forward into 2019 to map out how we’ll connect our actions to this year’s theme of ‘Balance’. Perhaps some of these initiatives will give you inspiration of what you could implement to #BalanceForBetter.


GET OUTSIDE OUR ECHO CHAMBER:

“Thank you for an inspiring start to the morning - you girls are great, fostering positive culture for women in work and life”
— Hannah Arnett, Comms Freelancer
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We joined Mac&Moore’s event series in London where a group of likeminded women from the world of marketing and PR gathered around a breakfast table to discuss ‘Levelling Up’ over tea and toast. We discussed how to tackle Learning and Development when you work for yourself, the differences between in-house and remote services, but a large part of the conversation revolved around the importance of getting together face-to-face to provide a sounding board and friendly ear. We’re venturing out of the London Bubble and off to the next one in Leeds next week and more to come!

“I didn’t realise how much I needed the face-to-face time until I was there”
— Indie Foolheea, Unfold Change

The breakfast really highlighted how powerful and supportive women can be with one another when they’re put in a room together and all barriers are dropped. It was a stimulating session of honest conversation of the highs and the lows of work. And what also came through is the power of the human connection - face to face meet-ups make for better relationships that you can value not just in a business sense but personally.

SUPPORTING FEMALE FOUNDERS & LEADERS:

We’re still seeing female founded or co-founded businesses raise less investment than their male counterparts and the percentage of minorities and women on the boards of the largest public companies is only rising slowly. The system is flawed. We’re working next to a host of female founders and leaders in positions of power in sectors such as Health, Tech and the Creative Industries to support them in setting the right tone as a woman for creating change for themselves and others.

It goes without saying that we go over and above to support our fellow supporters and partners like Jess and Nat at Mac&Moore, Jess Sims and Laura West at The Doers and a host of incredible freelancers we work with on behalf of our clients and initiatives, to share notes on how to do better at work and support eachother on the way up.

REPRESENTING & PROMOTING FEMALE TALENT:

Changing the landscape for women means promoting female talent. We build bespoke teams with best-in-class freelance PRs and marketers to plug into businesses and organisations. Together with a strong network of freelancers and our skills we deliver stellar results for our clients. We have begun a new journey with Athena Stevens, national spokesperson at the Women’s Equality Party to provide advice and guidance on greater gender equality in the media.

Our joint content series, The Female Focus, is our beloved platform to promote women at all stages of their careers to show us their worth and talent and prove that there’s more than one way to get there. Success looks like so many different things!

MENTORSHIP:

We’re really passionate about mentoring and supporting those on their way up. Last year from September to December we took part in mentoring for You Make It, a programme to support underprivileged BAME women to succeed in the world of work. The work that the YMI team do is incredible, and as is often the way with this kind of set-up they are always in need of additional funding or mentors, so if you’ve considered sharing some of your time to help others in the past, check them out!

We also uphold reverse mentoring relationships with two incredible women. Clo mentors and receives advice from Lynne Parker, founder of Funny Women, the UK's leading female comedy community helping women to perform, write and do business with humour, as well as with Judy Claughton, freelance PR star and founder of BalanceTime, the creators of mindfulness meditation workshops, retreat days, one-to-one coaching and tips. We gain so much from mapping out challenges and routes to success and vice versa! It’s such a useful level of support that cannot be underestimated.

We’re looking towards 2019 as the year to embed even more ‘Balance’ in everything we do and support our male clients and partners to take meaningful steps forward too. With the support and energy of friends and colleagues and our excellent Mac&Moore partnership, we will try and balance the scales to deliver greater representation of women into the mix. We look forward to sharing our progress with you this year and if you have any comments or suggestions on how we can do better, shout! We want to hear from you!





THE FEMALE FOCUS SERIES: NICOLA KEMP

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Nicola Kemp, Trends Editor at Campaign

Nicola has been leaving a trail of positive impact behind her in setting a new agenda for the magazine. She’s punching age old sexism and gender equality right in the face of the marketing industry. We find out what drives her to push diversity beyond the soundbite.

I struggle with some of the stories we haven’t been able to tell

You’ve been covering marketing trends for over a decade. What about the industry keeps your attention?

I’ve always been hugely interested in consumer trends and technology, but for me it would be the people that keep my attention.

As a journalist what do you love and struggle with the most?

I struggle with some of the stories we haven’t been able to tell. And like most parents of young children I struggle with constantly feeling like I am not in the right place at the right time. But I love the opportunity to push for progress when it comes to working cultures in the industry and the opportunity to support and celebrate people doing really brilliant work.

What story are you most proud of?

This piece was important to me in highlighting that motherhood should not create a full stop for women’s careers.

And what is the greatest change in the industry you want to see?

I would like to see more honesty, humility and openness in how the industry addresses its challenges. The culture of NDA’s and workplace bullying must end.

The industry has a big pressure to address equality right now. For example, the IPA just announced it will introduce a code of conduct in the wake of the 'Top Five' email. Do you think the industry is doing enough and what, in your opinion, should help to solve this?

I think the industry could absolutely do more to push the diversity agenda beyond the soundbite and there is certainly an ‘action gap’ amongst certain companies when it comes to driving the diversity and inclusion agenda forward. As a white woman I am also very aware of the importance of intersectionality to true progress.

Sometimes I think there is a desire to ‘draw a line’ under bad behaviour as ‘one bad apple’ without properly addressing the underlying culture which enables this kind of behaviour to thrive. Key to this is creating a culture in which employees feel that they can truly speak up and that they won’t be penalised for it - but we are not there yet.

WPP’s horrendous treatment of Erin Johnson is quite simply shameful. Yet all too often it is the women speaking up, the whistleblowers, that are penalised. As an industry, advertising has a business and moral imperative to change this.

I’m confident that this change is coming, largely through the commitment of brilliant people in the industry pushing for change and the hard word of organisations like NABS and initiatives such as TimeTo. As individuals we also have a responsibility to call out bad behaviour and celebrate those who speak up.

Do you think the media have a responsibility to uncover these stories?

Yes, it is an immense privilege to be a journalist and to have a platform to give others a voice.

Speaking at the Creative Equals conference

Speaking at the Creative Equals conference

You've been demonstrably spearheading the gender equality agenda for Campaign for some time. Have you seen a positive reaction from the male audience as much as the female one?

There was a particularly memorable email in which a (male) reader complained I was trying to turn Campaign into Spare Rib, I keep meaning to frame it and put it in my downstairs loo. But honestly I haven’t seen a big split by gender; there are lots of brilliant men in the industry pushing for change and I don’t think your gender is a barrier to pushing for equality, diversity and inclusivity. Likewise being a woman doesn’t give you a free pass for turning a blind eye to bad behaviour, or worse still appropriating the language of inclusivity and feminism while steadfastly maintaining the status quo.

What do you think has taken so long for us to get to a point where the subject of equality and diversity is gaining a much needed platform?

The fact is that a lot of people in the advertising industry, like many others, have benefited greatly from the status quo, so they have a vested interest in maintaining it. I also see it as part of a broader shift towards transparency in business; we have seen it with the gender pay gap and we are beginning to see the impact of Glassdoor and Fishbowl.

Yet the uncomfortable truth is the marketing director of an agency in which almost every single employee review makes reference to the ‘old boys club for friends’ has no qualms in selling in a story to Campaign about how they are pushing the equality agenda. In this way the idea of change is used as a proxy for tangible change.

There was a particularly memorable email in which a (male) reader complained I was trying to turn Campaign into Spare Rib. I keep meaning to frame it and put it in my downstairs loo.

The rise of #metoo and #timesup has created an important opening in discussion on gender equality but it has also put fear into young women of what they may expect to experience in the working world. What would you say to those wanting to pursue a career in advertising /marketing?

Now is the time to make a difference. There has never been a better time to be a young woman in advertising because it has never been such a business imperative to challenge stereotypes and change business cultures.

What are you reading at the moment?

Silicon States by Lucie Greene and Dogs Don’t Do Ballet by Anna Kemp

Who do you look up to in the industry?

There are too many people to name them all, but Amelia Torode, Helen Calcraft, Ali Hanan, Sulaiman Khan, Robyn Frost, Nat Turton, Dan Shute, Gemma Greaves, Ade Onilude and Jemima Bokaie are always at the top of my list. And of course Cindy Gallop; it is truly incredible what she does behind the scenes; the emails, the support, the encouragement that she gives to women in our industry that have gone through some truly horrific experiences. The industry owes her a huge debt of gratitude.

If you weren't doing this, you'd be....

Pottering around writing books, looking for all the odd socks that have inexplicably gone AWOL in our house and campaigning for flexible working.

Check out what Nicola’s up to at Campaign in pushing the equality agenda forward here and follow here on Twitter @nickykc.

THE FEMALE FOCUS SERIES: ELIZABETH BANANUKA

If you run a business and you understand the importance of diversity but aren’t doing anything about it, what’s the matter with you? To me it’s simple: you’re either the agency of the past or the future.

What drove you to create BME PR Pros?

I started thinking about the diversity issue in 2015 when I attended a panel event on global communications and international development. I was the only black person in an audience of more than 100 white comms professionals. It struck me that there was a real disconnect and underrepresentation of ethnic minorities in the industry. But more than that, a complete irony given the discussion focus – reporting stories from the global south. From there, my frustration snowballed. I went to events put on by the PR community purporting to challenge the diversity problem but I found many were disempowering, vacuous or both. Diversity always seemed to be attached to some kind of reward or CSR initiative. I realised that nothing is going to change through a trickle of quarterly meetings and – in my opinion – some pretty poor initiatives.

I felt I could do better and lift the game on how BMEs are viewed and I wanted to root for talented BME PR professionals. It still surprises me that in such a creative industry, diversity has not been tackled. I suspect a lot of agencies - big and small – don’t want to see change. Don’t get me wrong, I know incredible agencies doing great work where they just get it. But, to me, the Weber Shandwick’s, Golin’s Manifest London’s, M & C Saatchi PR’s, Ketchum’s, Dynamo’s, Cirkle’s et al are the exception and not the rule. I believe far too many don’t show a will for it. And there is such a low benchmark for what we consider to be effective diversity initiatives.

I believe if an agency had a dream client knocking on their door with golden budgets but the deal was pinned to creating a diverse team of people, that agency would find those BME candidates. It’s sad that money could be the rare incentive to change the status quo.

Here’s the thing; the business case for diversity has been pushed for years and years. If you run a business and you understand the importance of diversity but aren’t doing anything about it, what’s the matter with you? To me it’s simple: you’re either the agency of the past or the future.

What's the biggest lesson you've learnt from starting up BME PR Pros?

I’ve learnt the lesson of self-belief. The ability to do something entirely on your own. I’ve worked ridiculous hours, unfunded. I currently pay for every aspect of BME PR Pros including the website myself and with no-one next to me to make this initiative a reality. I’ve made no room for self-doubt, I’ve tried to believe that it’s going to be amazing. It’s not like an entrepreneur setting up a business is eager to fail or launch a mediocre business! I’ve had to force myself to believe I could do something good that would work. I couldn’t afford – financially, emotionally, mentally – to consider failure.

It’s been a very lonely business but I believe there is a whole load of talented BME PR Pros out there and I felt it was important to celebrate them and I felt compelled to do it. I still do. Being a consultant, I have much more freedom to make this work and I can talk uncensored and unfiltered. I am able to be authentic and vocal about BME issues. We work in a vanilla and muted sector, where some employers I’ve had would be very uncomfortable around the topic and wouldn’t have been happy to have me doing what I’m doing with BME PR Pros. I feel I have a responsibility not to censor myself for the good of other BME PRs striving to progress.

What's been the biggest milestone so far?

The happiest moment was on 4th December last year when the BME PR Pros / PRWeek Mentoring Scheme mentors got together for the first time for the PRWeek photoshoot to accompany a feature on the launch. Seeing these passionate, talented, generous, diverse individuals come together, who had taken a leap of blind faith to be part of the scheme and my little initiative, brought it to life for me.

It’s interesting that my biggest milestones around this come down to human interactions. Yes, it’s great the website has now had 100k hits in just over 7 months but to me, it’s the human stuff. It’s having a Skype chat with a BME going through a tough time and getting an email later to find out you’ve made a difference. Or hearing the impact our mentors are having on the careers of the mentees. Or the emails - I can get up to 100 a week- from BMEs saying how inspired they are by the mentors and mentees. Or genuine diversity champions that have heard me and got me, got what I’m trying to do and supported it. Shout out to Colin Byrne and Rachel Friend at Weber Shandwick who were there before I even had a website. That’s the stuff I care for. That’s the stuff that affects me and keeps me going.

The lack of diversity is well-documented in the PR industry. What do you think is the biggest barrier to people of colour getting in and what should businesses be doing to tackle this?

Too many recruitment practices are flawed and old fashioned and too many recruiters don’t get it. It’s a weird sector - we perpetuate the myth of how we see talent and what colour we’ve decided talent must come in. The PR industry wants candidates to assimilate to the cookie cutter profiles made in the past and there is no BME-shaped cutter to use. Too many recruitment processes are subjective. Take the NHS, it’s interesting that when it comes to medical staff and the skills needed being black and white (pun intended) then the staff are very diverse. Then you step into a comms team within the NHS and other healthcare organisations and the comms teams are very white. That is weird to me. How can we have so many agencies and organisations with massive comms teams in a city as diverse as London and yet the sector is 91% white? I think that’s weird and I think anyone that doesn’t think that’s weird, is weird.

Why can a Nigerian guy be a doctor in the NHS but not a Director of Communications? Or a girl with a hijab a dentist but not a Head of News? It’s really simple: if BMEs don’t apply for your jobs then you need to rethink your recruitment practices. If you have a BME retention problem, you need to look at your working culture. I’m not willing to accept that talent is not there. This is not a BME problem but a sector problem.

I am very aware that many of my white counterparts will have access to more opportunities than my BME counterparts. There is also a BME pay gap – not just in PR but across sectors – and it is much larger than the gender pay gap. And it’s not easy being a lone BME in a large organisation.

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The rise of #metoo and #timesup has created an important opening in discussion on gender equality but it has also put fear into young women of what they may expect to experience in the working world. What would you say to those wanting to pursue a career in PR?

Prejudice and discrimination shouldn’t impact your dreams. I always say to BMEs just starting out that they deserve to have the same dreams and aspirations as a straight, middle class, home counties white guy from Oxbridge. Yep, maybe they’ll face more obstacles and their starting line may be further back, but they too are entitled to have the biggest dreams and aspirations.


It feels like female solidarity is slowly starting to crest a wave. Do you think women are feeling more confident to stand up and be heard right now?

I do. We have a lot to thank Twitter for. It’s been a powerful campaigning tool for minorities, women, LGBTQ and many others. And not to mention some vocal individuals (a shout-out to Reni Eddo-Lodge, Afua Hirsch and Laura Bates). Our sector needed it. Women have been on the receiving end of atrocious harassment by some agency staff, journalists and clients – I can tell you some horror stories. I also think a lot of agencies need to be much more responsible for guiding young people. And of course, there’s a strong drinking culture and an expectation on young staff to ‘look after’ clients at client parties and award ceremonies. Young people are vulnerable to the pressures to perform both professionally and socially and I think the sector needs to be kinder to them.


You hold down a day job on top of building BME PR Pros. If this side-project turned into something greater, would you be eager to give up the day job?

I wouldn’t give up my freelance life altogether, but I’d love to get to a sustainable position where I could be working on BME PR Pros in working hours, rather than my evenings and weekends. I don’t want to exploit the format though, this initiative is non-profit making and is driven by a mission to support BMEs in the sector. To me, it’s about ensuring our talented BME mentees get the careers they deserve and the sector gets to benefit from their talent. I want it to be pure. I’ve been overwhelmed by the desire of people to help. Over 130 people have offered to be volunteers just this year and I’ve struggled with the demand. I’m not keen on exploiting BMEs and wouldn’t want anyone to work free.

I need to find a balance. I didn’t get into this to fall into volunteer management but I don’t want to close the door on goodwill and support. I came up with this sitting alone in my flat. Naïve – perhaps – but I just saw myself working with clients and then in my free time organising events, developing initiatives and uploading web content. I started working alone in January 2017 because for years, when I tried to work with others, they either weren’t interested, couldn’t or didn’t want to give the time or they just didn’t get it. So, I worked on it solo and I got used to that. It never occurred to me others would want to get involved and I didn’t plan for it.

Working solo is exhausting but working by committee can be too slow a process for someone like me. I feel a sense of urgency around this and don’t want to waste valuable time on bureaucracy, meetings and minutes.

I also don’t want to create a new diversity echo chamber where the BME issue is dominated by me. My ideal is that others are inspired to create their own initiatives and in 18 months BME PR Pros won’t have to exist and I can finally sleep.

I have a responsibility not to censor myself for the good of other BME PRs striving to progress

What's the one thing that's shocked you in your mission to raise the profile of diversity?

Well, to be honest, it’s the number of people who want to get involved for their own profile or the profile of their business. I’m not for sale. I’ve been careful who I work with and interact with because my integrity is important to me. My primary audience are BME PR Pros. I can’t and won’t sell them out for an agency with an appalling diversity track record wanting to throw money at me. Every diversity champion I shout out has – to me – passed the BME PR Pros unspoken code. They’re beyond the tedious, boring, kill me now “why is diversity important” nonsense. They get it, are doing something and want to do more.

For all the wonderful stuff that has come out of this, I also see and hear some pretty awful stuff. It’s a constant reminder that diversity is far from fixed. PR is still very old-fashioned and for me, there’s a confidence issue. There are far too many people scared to voice an opinion away from the norm and too weak or indifferent to create change.

I don’t think diversity is challenging but I do think lack of opportunity, the gender pay gap, the BME pay gap, inequality, prejudice and lack of opportunity are. If you live in a diverse city like London but find diversity in the workplace challenging, well I think you need to ask yourself some tough questions.


Where do you get your inspiration?

I’ve got lots of good people around me to inspire me every day. My parents are amazing and both very different – a perfect combination of ying and yang. We came over here as immigrants and my mum has worked very hard to put me in a place with loads more opportunities than she had herself at my age. My family is a bit of an oddity as we’ve never really fitted in. Unlike other relatives who are Rwandan, Tanzanian or Ugandan, we are a mix. And unlike other relatives we are the only ones here. I’m aware how freeing it can be to not fit in but also how divisions can lead to such horror. My Dad lost family to Idi Amin (there’s a road in Uganda called ‘Bananuka Drive’ as a tribute to my paternal grandfather) and my Mum lost relatives in the Rwandan genocide. I guess this motley background has shaped my thinking and the fighting spirit of family members inspires me.

My friend Nyree Connell is another person. She always rooted for and respected me professionally and she got BME PR Pros immediately. And Daljit Bhurji has been incredibly generous with his advice - I would have lasted but a day in PR without his unflinching encouragement.

I’m also inspired by grassroots diversity initiatives. I love the work of Women in PR and Ethan Spibey’s work on InterComms. I love what Krish Jeyakumar and Rowan Ellis are doing with Ruckus Retreat and Mercedes Benson with Social Fixt.

And of course, there’s all the positive feedback about the initiative, which keeps me going and inspires me.

Finally a quote which hangs on my wall, “If I knew that the world would end tomorrow, I would still plant new apple trees today”. There are different versions of it and some are attributed to Martin Luther and others to Martin Luther King Junior but this is my favourite version.

What's in store for the cause this year?

The plan is a whole load of new content for the website, a really big initiative which scares me but I need to keep telling myself “you can and will do it and it will be amazing”. And a series of panel events like we did last year. We’ve also got a high scale conference scheduled for spring next year which I am very excited about but I would be ruining the surprise to tell you more about it now!


Find out what the BME PR Pros are up to next by catching up with them on Instagram & Twitter!