Claudia launched the first in a series of PR + Social workshops with Crowdfooding and it was a full house! Thanks to Alessio and Max for the invitation! Crowdfooding are the crowdfunding platform for food startups.

Here are 5 quick steps to kickstarting PR to hit the ground running.

1. Know who you are

Know who you are as a brand and stick to it. Nailing your brand identity is key to good PR. It creates consistency and ensures your angle is always compelling.

2. Get the knowledge

Swat up on media outlets. Keep abreast of what your consumers are reading/listening/watching all the time. Knowledge about your target media ensures you reach the right titles and the right journalists with the right content.

3. Love Twitter

It's the best spying tool for getting to know the media and journalists.

4. Be photo-focused

A photo can tell a thousand words. Formulate your PR angle on imagery. A photo alone can generate coverage.

5. Get personal

Personalise, personalise, personalise. Don't take a blanket approach to reaching out to the media. Hone in on the right journalists and know their beat inside and out so that when you do reach them, your story is exactly what they need, right now.